WHO ARE WE
AT CCUK WE THRIVE ON GETTING BRANDS, PRODUCTS AND SERVICES INTO THE COMMUNITY.
We have stand out promotional teams across the UK who specialise in creating interactive and engaging activities with our client’s brand message at the heart of it.
What is Experiential Marketing
Creating an immersive and engaging experience for your audience is a great way to deliver your brand message. Experiential marketing is a strategy that allows you to use brand experiences to build brand awareness and recognition.
Why Experiential Marketing
People are the heart of your brand. The use of experiential marketing in your strategy can help your customers connect with your brand and can showcase the human side of your company. Creating strong B2C connections can help consumers resonate with your brand on a deeper level.
We know that creating integrative environments help engage and attract consumers. Experiential marketing is a great way to do this.
Experiential marketing now ranks as one of the
marketing strategies companies currently leverage.
of B2C marketers said that in person events are crucial for their brand’s success.
of consumers reported that they would be more inclined to purchase a brands product or service after participating in a brand activation or experience.
of people said they are more likely to spend after participating in events or shows.
Bring your brand to life
The inclusion of experiential marketing in your campaign can help you effectivity engage with your audience and improve your brand awareness;
BUILDING BRAND TRUST
People today don’t want to engage with a faceless organisation and are instead interested in the people behind the brand. Consumers like to put a face to a name and by hosting in person events your audience is able to gain a deeper understanding of who your brand really is.
IMPROVING YOUR REACH AND RECOGNITION
Getting your brand name out there is one thing but having it resonate and really stick in the mind of the consumers is another. Using experiential marketing can show off your branding and drive excitement. Experiential marketing can reach consumers in locations other mediums can’t.
CREATE A POSITIVE REPUTATION
For so many industries, the competition is greater than ever. Consumers are expecting more and more from brands, and it sometimes can’t just be left to letting your product or service speak for itself. Hosting in-person events can create a positive and memorable experience for your audience that will generate interest in your brand.
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